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Ignore the 'Japanese honeycomb matrix' marketing — it's a microfiber cloth, and at ~$4 each it's four times a generic. What you're paying for is lint-free and safe on lens coatings, where dollar-store cloths and tissues smear or quietly scratch AR coatings. 24,337 reviews at 4.7 stars say these don't — worth it if you clean glasses or a lens daily, skip if a tea towel's been fine.
The Koala Kloth is a 6-pack of microfiber cleaning cloths sized 6x7 inches, made for glasses, phone and camera lenses, and screens. The microfiber is lint-free and safe on coated and anti-reflective lenses, and each cloth is washable and reusable. Hand wash in cold water with mild soap and air dry. Black/green, 6-pack.
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